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The Manufacturer's Briefcase

Everything you offer, one tap away, wherever your customer is.

The specs, manuals, parts lists, service requests and training material your customers already come to you for — on the phone in their pocket. On a plant floor, in a workshop, or somewhere with no signal at all, which is usually where the work happens.

You manage all of it yourself. Add a document or a promotion and the customers it applies to are told; a callout can be booked without a phone call — whilst you carry on with your existing processes exactly as they are.

See the evidence → Talk to us
YOUR BRAND
Northfield Plant · 14 units registered
Calibration due
2 analysers due within 30 days. Tap to book a service visit.
Your equipment
📡
Analyser A-1200
Tag NF-114 · Serial 44‑9182
DUE
⚙️
Flow Meter F-80
Tag NF-207 · Serial 51‑3390
OK
🔧
Control Valve V-45
Tag NF-311 · Serial 22‑7741
OK
For your units
📄
Service bulletin SB‑1140
Affects A‑1200 · published today
🏠Home
📦Products
📚Documents
🛠️Service

The home screen is a status board, not a brochure banner.

WHAT IT IS

A private, personalised space for the people who run your equipment.

Industrial equipment stays in service for decades, so the people using yours are spread across hundreds of sites, shifts and job titles. The Briefcase gives each of them a space of their own: the units they run, by tag and serial, with the manuals, spares, bulletins and calibration dates that belong to those units rather than to the whole catalogue.

It is quicker than a search and quicker than an email, it holds everything in one place instead of scattered across a website, a store and a service form, and it keeps working when the signal does not.

Nothing about it asks your customers to change how they deal with you. It simply makes the things they already ask for easier to get hold of.

Process instrumentationValves & flow controlRotating equipmentAnalysers & monitoringMaterial handlingCapital plant
AND WHAT IT DOES FOR YOU

You manage it yourself, and it reaches them directly.

Everything in it is yours to change from an admin screen — products, documents, news, promotions. There is no release cycle, no ticket queue and nobody to ring.

It is the same three jobs your team already does, made quicker: keep the information current, tell customers when something changes, and take the work that comes back.

01

Manage your products and documents

Add a product, replace a datasheet, publish a service bulletin. It is live immediately, across every customer, with no store resubmission, no review queue and no developer involved.

02

Tell them when something changes

A new document, a promotion, a superseded part or a calibration falling due — sent to the customers it applies to, with no algorithm in between and nobody charging you for the reach.

03

Take service bookings and callouts

A customer raises a service visit or a return from the same screen they found the manual on, and can follow its status afterwards — instead of a form that disappears into an inbox.

None of this replaces how you work today. Your team, your reps and your phone lines carry on exactly as they are. And because it is useful enough to be worth registering for, you gradually come to know who is running your equipment — as a by-product of serving them well, rather than as an exercise in its own right.

THE EVIDENCE

The strongest thing we have is not a pitch. It is a deployment that has been running since April 2019.

One of these has been live with an industrial distributor for seven years, and it was still signing up new members last month. When we talk about what these do, we are not describing an intention — we are describing something with seven years of behaviour behind it, read from the live production database rather than assembled for a slide.

Those are a real customer's commercial figures, though: their members, their documents, the alerts their sales team receives. So we do not publish them on an open page. Ask below and we will send them over.

Case study

Seven years live, read from the production database

  • A single deployment running continuously since April 2019, with every figure taken from the live system on a stated date — nothing projected, modelled or rounded up.
  • Registration over time, and the year-by-year count of people who came back. A launch spike proves nothing; a stable returning population is the hard part.
  • Twenty-seven days of detailed event tracking — opens, installs to a home screen, product views, documents opened, and the alerts that reached the sales side without anyone filling in a form.
  • The two figures we deliberately do not dress up, including what happened to the audience during four years in which the client barely published anything.
Whitepaper

The Installed Life

  • The argument in a line: a website sells the equipment, and something else has to run the equipment already sold.
  • Four things a website cannot do for equipment that is already installed — and the obvious objection to all of this, answered rather than stepped around.
  • Why industrial equipment specifically, where the work actually happens, and what buyers have come to expect to find.
  • What it does not do. There are claims we will not make, and they are set out plainly, with references.

Ask for either, or both

Tell us where to send them and we will pass them over directly, usually the same working day. They go to you and nowhere else — no list, no sequence, and no follow-up you did not ask for.

What would you like? *

We only use these details to reply to you.

WHAT'S INSIDE

Everything your customers need, in one login.

Built from your own catalogue and documentation — material you already own, made findable on the phone in their pocket.

🏭

Installed base

Their plant, their tag numbers, their serials. The spine of the whole thing — everything else filters to it.

📚

Document library

Manuals, datasheets, bulletins and procedures, scoped to the equipment they actually own — and cached for offline.

🔔

Push notifications

Calibration due, safety bulletin, superseded part, new firmware. Straight to the engineer, with no algorithm in between.

📦

Products & spares

Your full catalogue with the correct maintenance kit for each unit, and reorder in the same flow.

🛠️

Service & RMA

Raise a return, book a field visit, track its status — instead of a form that disappears into an inbox.

🎓

Training

Procedures, courses and certification records where the technician actually is: at the machine.

📊

Lead alerts

When a registered customer opens an upgrade guide, your team hears about it the same day.

✏️

Your own admin

Change products, documents, news and notifications yourself. No release cycle, no ticket, no retainer.

WHAT TO SET IT AGAINST

A one-off build, set against things you already pay for every year.

It's a single fixed cost rather than a subscription, and the useful comparison isn't with software — it's with what you already spend to stay in front of customers. We won't put a number on your spending; you know these figures better than we do. Put ours next to them and the arithmetic tends to make itself.

One stand at one trade show

Space, build, freight, stand staff, travel and hotels — for three days of conversations, most of them with people you'll never identify. Then it's over, and next year you pay again.

This costs less, and in three years' time it's still running.

A year of printed literature

Design, print and distribution for material that's out of date the week it lands, can't be searched or filtered, and can never tell you who read it. Reprint it when a spec changes.

This updates from an admin screen, in a minute, at no cost.

The difference worth noticing is that a show and a print run stop the moment you stop paying for them. The deployment in our case study has been running for seven years, and was still registering new customers last month.

It reaches your customers two ways, and you choose. We publish it to the Apple App Store and Google Play under your own name, so customers can search for you and find you sitting on the phone alongside everything else they use — a presence a website can never give you. It also installs to a home screen in one tap from a link, with no download at all, which is how most people reach it first. Either way there is no forced-update treadmill and no developer on retainer: you change the products, documents and news yourself from an admin screen, and it reaches everyone immediately without a store resubmission — exactly how the customer in our case study has run theirs since 2019.

On price: it depends on the size of your catalogue and how much of it you want in from the start, so we'd rather give you a real figure than a range. It's a short conversation, and there's no obligation attached to it.

SEE IT FOR YOURSELF

We'll build yours before you decide.

We build a working version with your own products, brands and documentation in it — then you look at it. Over a hundred industrial manufacturers and distributors already have one waiting.

Request your build → Talk to us