Which are you? We Manufacture → We distribute or represent it
The Channel Partner's Briefcase

Every line you carry, in one place for your customers.

Your customers run equipment from a dozen manufacturers on a single site, bought over twenty years. Finding a manual or a part number means working out which of a dozen websites to search first. The Briefcase is the one place that covers all of it.

It is the thing only you can offer, because no single manufacturer carries the other eleven brands. Breadth and local service are precisely what a distributor is for — this puts both on your customer's phone.

See the evidence → Talk to us
YOUR BRAND
Riverside Mill · 5 lines · 22 units
Your customer, right now
Someone at Riverside opened a rebuild kit sheet. That's a quote — today.
Lines you carry
🔩
Isolation valves
4 units on site · 1 rebuild due
DUE
📡
Flow instrumentation
9 units on site
OK
⚡
Automation & control
6 units on site
OK
Your library, not theirs
📄
Rebuild kit & torque values
Offline · opened 3× this week
🏠Home
📦Lines
📚Documents
🛠️Service

Your brand on the front. Every line you carry behind it.

WHAT IT IS

The one place that covers everything on their site.

Every brand you represent keeps an excellent technical library, and each one covers its own equipment. Your customer's plant does not run one manufacturer's equipment. The person looking for a torque setting at seven in the morning has yours, theirs and ten others to choose between.

The Briefcase puts all of it in one place under your name, scoped to what each customer actually has on site — their units, their documents, the right rebuild kit, and a service call they can raise and then follow.

It complements the brands you represent rather than competing with them: their documentation reaches the people running their equipment, through the partner they chose to distribute it.

DistributorsManufacturers' repsStocking distributorsSystems integratorsService & repairIndustrial supply
AND WHAT IT DOES FOR YOU

You manage it yourself, and it reaches them directly.

Everything in it is yours to change from an admin screen — lines, documents, news, promotions. There is no release cycle, no ticket queue and nobody to ring.

It is the same three jobs your counter and your reps already do, made quicker: keep the information current, tell customers when something changes, and take the work that comes back.

01

Manage every line yourself

Add a line, replace a datasheet, publish stock news or a promotion. It is live immediately, across every customer, with no store resubmission, no review queue and no developer involved.

02

Tell them when something changes

A rebuild falling due, a line superseded, stock landed, a promotion — sent to the accounts it applies to, with no algorithm in between and nobody charging you for the reach.

03

Take service bookings and callouts

A customer raises a service call or a return from the same screen they found the manual on, and can follow its status afterwards — instead of a form that disappears into an inbox.

None of this changes how you sell. Your reps, your counter and your phone lines carry on exactly as they are. And because it is useful enough to be worth registering for, you gradually come to know which accounts are running what — as a by-product of serving them well, rather than as an exercise in its own right.

THE EVIDENCE

The strongest thing we have is not a pitch. It is a deployment that has been running since April 2019.

One of these has been live with an industrial distributor for seven years, and it was still signing up new members last month. When we talk about what these do, we are not describing an intention — we are describing something with seven years of behaviour behind it, read from the live production database rather than assembled for a slide.

Those are a real customer's commercial figures, though: their members, their documents, the alerts their sales team receives. So we do not publish them on an open page. Ask below and we will send them over.

Case study

Seven years live, read from the production database

  • A single deployment running continuously since April 2019, with every figure taken from the live system on a stated date — nothing projected, modelled or rounded up.
  • Registration over time, and the year-by-year count of people who came back. A launch spike proves nothing; a stable returning population is the hard part.
  • Twenty-seven days of detailed event tracking — opens, installs to a home screen, product views, documents opened, and the alerts that reached the sales side without anyone filling in a form.
  • The two figures we deliberately do not dress up, including what happened to the audience during four years in which the client barely published anything.
Whitepaper

The Installed Life

  • The argument in a line: a website sells the equipment, and something else has to run the equipment already sold.
  • Four things a website cannot do for equipment that is already installed — and the obvious objection to all of this, answered rather than stepped around.
  • Why industrial equipment specifically, where the work actually happens, and what buyers have come to expect to find.
  • What it does not do. There are claims we will not make, and they are set out plainly, with references.

Ask for either, or both

Tell us where to send them and we will pass them over directly, usually the same working day. They go to you and nowhere else — no list, no sequence, and no follow-up you did not ask for.

What would you like? *

We only use these details to reply to you.

WHAT'S INSIDE

Every line you carry, in one login, under your name.

Built from the lines you represent and the documentation that currently sits on your manufacturers' websites.

🏭

Installed base

What each customer has on site, across every line you carry. The spine — everything else filters to it.

📚

One document library

Manuals and datasheets from every manufacturer you represent, in one place, cached for offline — under your brand.

🔔

Push notifications

Rebuild due, line superseded, stock landed, price change. You reach the customer before the OEM's marketing does.

📦

Lines & spares

Your full line card with the correct rebuild kit for each unit, and reorder in the same flow.

🛠️

Service & returns

Book a service call or raise a return and track its status — instead of a form that vanishes into an inbox.

🗺️

Territory view

Which accounts are active, what they're opening, and where the aftermarket is moving.

📊

Lead alerts

When a registered account opens a rebuild sheet, your team hears about it the same day.

✏️

Your own admin

Add lines, documents, news and notifications yourself. No release cycle, no ticket, no retainer.

WHAT TO SET IT AGAINST

A one-off build, set against the cost of covering a territory.

Your literature largely arrives from the manufacturers, so there's no print bill for this to replace — that comparison belongs on the manufacturers' side of the fence, not yours. What it does sit against is what it costs you to stay in front of accounts across a territory. We won't put a number on that; you know it better than we do.

A few weeks of one rep's time

Salary, vehicle, fuel and hotels buy a certain number of site visits a month, and a rep can only be in one place at a time. Between visits, an account is largely on its own.

This is a one-off cost that covers every account, every day, and tells your rep which ones to visit next.

One stand at one trade show

Space, build, freight, stand staff, travel and hotels — for three days of conversations, most of them with people you'll never identify afterwards. Then it's over, and next year you pay again.

This costs less, and in three years' time it's still running.

There's a third comparison we'd rather you made yourself, because only you can price it: what one recovered aftermarket order is worth to you, and how many rebuild kits and spares currently get ordered from somewhere other than you. The deployment in our case study reaches its owner's sales side directly, and none of those alerts came from an enquiry form.

It reaches your customers two ways, and you choose. We publish it to the Apple App Store and Google Play under your own name, so customers can search for you and find you sitting on the phone alongside everything else they use — a presence a website can never give you. It also installs to a home screen in one tap from a link, with no download at all, which is how most people reach it first. Either way there is no forced-update treadmill and no developer on retainer: you change the lines, documents and news yourself from an admin screen, and it reaches everyone immediately without a store resubmission — exactly how the customer in our case study has run theirs since 2019.

On price: it depends on how many lines you carry and how much of the catalogue you want in from the start, so we'd rather give you a real figure than a range. It's a short conversation, and there's no obligation attached to it.

SEE IT FOR YOURSELF

We'll build yours before you decide.

We build a working version with your own line card, brands and documentation in it — then you look at it. Over a hundred industrial distributors and manufacturers already have one waiting.

Request your build → Talk to us