Studies have shown that businesses need to communicate with their audience between 8 and 12 times before potential customers take notice. For industrial and technical companies operating in complex, considered-purchase markets, that threshold is even harder to reach.
Core // Eleven is our answer to that challenge. Built specifically for B2B companies in engineering, manufacturing, energy, and scientific sectors, it combines strategic content development with disciplined execution to ensure your message gets seen, retained, and acted upon.
The programme delivers 11 strategically distributed posts over a 90-day period — but what sets it apart is that we first build the core content foundation your messaging is anchored to. Not generic posts, but narratives rooted in your values, your expertise, and the 11 reasons customers should choose you.
Every Core // Eleven programme is built in three stages — each one designed to strengthen the next and create a lasting content foundation for your brand.
Before a single post is written, we work with you to develop foundational content around your primary services and solutions. This core layer defines your key messages, your audience positioning, and the value narrative your 11 posts will be built from.
The core content remains the stable anchor — allowing the narratives and executions to evolve with each campaign cycle without losing strategic coherence.
FoundationEach of the 11 posts is built around a specific reason why your audience should choose you. Not product features — strategic narratives aligned with your company's values, expertise, and the real challenges your customers face.
These are the 11 reasons your prospects need to hear before they pick up the phone or fill out a form. Written for industrial and technical audiences, with precision and purpose.
NarrativesDistribution across the platforms where your audience spends their time — LinkedIn, direct email, landing pages, and more. Each post is formatted and adapted for the channel, with consistent tracking to measure what is resonating.
At the end of the 90-day programme, you have a proven content foundation and a clear view of which narratives drive the most engagement from your market.
ExecutionCore // Eleven was designed for industrial and technical companies who understand that marketing requires consistency and strategy — not just occasional posts and campaigns. The 90-day structure gives us the time to build something meaningful and the discipline to execute it properly.
Because the core content provides a static foundation, the narratives and executions can be refreshed and re-run across future campaign cycles, compounding the value of the initial investment over time.
We start with a deep dive into your business — your services, your audience, your differentiators, and your goals. This informs every decision that follows.
We develop the foundational content layer — the messaging architecture that the 11 posts are built from. This is the most important step, and the one that separates Core // Eleven from ad hoc posting.
Posts go out on a structured cadence across agreed channels. You review and approve. We manage scheduling, optimisation, and performance tracking throughout.
At 90 days we review results, identify your top-performing narratives, and plan the next cycle — building on a foundation that already exists and an audience that already knows your name.
Core // Eleven — 11 narratives. 90 days. One consistent industrial voice.
Get in touch to discuss how we can build your content foundation and put your 11 narratives to work.
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