1.  Demand Generation - leads and registrations through the live, and on-demand webinar. Focus on inviting leading decision makers, and senior professionals in-charge of specification and/or purchasing.
2. Content development and Execution - including promotion via e-mail, and social media.
3. Build awareness around the importance of calibrating your moisture probe... and optimizing your results.  
4. Include live Q&A session, to answer questions, and develop a better understanding of what challenges users of the product, and others, are currently facing. Product and service improvement.

Project Outline:
Campaign Features: Live Q &A, Design and development of slides, landing pages, and registration form, copy-writing of the script, hosting, voice-over, pre-recorded (On-demand). Full promotion including a series of infographics, and e-mail blasts to the JGT media database. Comprehensive reporting & Analytics. 
Promotion: E-mail & Social Media
Registered Attendees ('Live event'): 358
Registrations (On-demand-post-event): 297
Total leads generated: 581

Moisture Webinar
Our main focus for this webinar, was to add further substance, to the message of the campaign, up to this point. That included, the video series, and infographics. We wanted to be able to present to an audience, about the importance of calibration, and be in a position to answer any questions they may have. We knew that adding a webinar to the overall campaign, would provide us with some great feedback on the interest in this topic, that we could then leverage, for our next round of projects moving forward. 
We included a series of polling questions during the event, and a live Q&A for further interaction, and fact finding, for the project. Please view webinar below:  

Promotion, Registration, & Metrics
Webinars are hugely valuable, in terms of demand generation. Any event that you have, provides you with an opportunity to engage with leading individuals within the sector/s you are discussing. This means, that building in a custom registration process, metrics portal, and promotional campaign, is crucial.  We simplify this, by having two registrations forms... One for the pre-promotion, which allows you to notify, follow-up, and nurture... And a second registration form, which allows new registrations to sign-up at the last minute, and pre-registered attendees to login. Crucially, the second form also allows us to capture valuable data during, and post event. 
Both forms, are fully integrated with GE's CRM, allowing for the seamless capture of leads, and registrations. 

Promotional e-mails, notifications, and registration form

Late registration or Login form
Metrics Portal
Detailed metrics are provided pre, during, and post event. Collecting data on time of arrival, and departure, registrations, interaction with polling questions, Q&A, and more. 

Focus Regions
Series of Infographics

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