1.  Deliver how-to-series around using GE test and Calibration products and services. 
2. Increase social media presence, and grow customer base.
3. Develop new content for Microsite. 
4. Provide insight into applications and usage of products. 
Video Series
Developed as part of an aggressive campaign, to create awareness around the products, services and applications, as well as to help existing customers get the most out of their device. The series was produced predominantly for LInkedIn, and to populate the new Test & Calibration Microsite, with a view to getting users to request a new topic each week. 
The videos were developed with a view to not only providing insight into the products, and applications, but to interact with the users of the microsite, in asking them what they would like the next video to be... 

Focus Regions
More campaigns with Druck...​​​​​​​
Test & Calibration Microsite
View more on how the concept for the test & calibration microsite was born, how we made it an integral part of the overall marketing campaign, and used it as an effective insight, and demand generation tool. 

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