1.  Deliver how-to-series around using GE test and Calibration products and services. 
2. Increase social media presence, and grow customer base.
3. Develop new content for Microsite. 
4. Provide insight into applications and usage of products. 
Video Series
Developed as part of an aggressive campaign, to create awareness around the products, services and applications, as well as to help existing customers get the most out of their device. The series was produced predominantly for LInkedIn, and to populate the new Test & Calibration Microsite, with a view to getting users to request a new topic each week. 
Focus Regions

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