Introduction
Our philosophy when it comes to marketing, is that we would like to assist you in developing a foundation from which to better engage with your existing customers, as well as increase sales, and crucially, move towards a more digital approach to your marketing.
After meeting with several partners, many of which we have already worked with, we know that most have the same requirements and objectives, in terms of wanting to improve their digital presence and marketing process. In light of this, , i have put together an outline of services that can help you to achieve this.
* Please note that we have included some examples of recent work that we have produced for other channel partners, that is in-line with BHGE style guidelines.
Custom Website or Product Landing Pages
In order to achieve success with marketing and engaging with current and potential customers, it is crucial that you have an easy to use, and functional website, that provides the visitor with an experience, that allows them to find out more about you, and the products you and services you offer.
Our Website packages include:
1. Costs tailored to your budget.
2. Dedicated environments for each product, to include:
- Supporting content downloads - datasheets, case studies, video, webinars, brochures.
- Imagery
- Product information and specs
3. Design & Development
4. Hosting & Management
5. No ongoing costs.
6. Custom lead capture forms.
7. SEO
8. 2-3 week turn-around time.
Website/Landing Page Examples:
The below examples represents a landing page that we plugged in to the partners existing website, and a standalone website. Please note the dedicated section around the products and the various models. Our objective here is to provide current and potential customers with enough information to make a decision on purchasing the product or service, from that point on.
Example 1: MANUEX NIGERIA - Click here to view
Example 2: BESTBIER SOUTH AFRICA - Click here to view
Content
As a BHGE channel partner, you do have access to the content that is already available for the products and services you offer. We recommend that we re-purpose that content, so you can add your identity to it. This content can then be used to populate your new website, and support the products and services you provide on behalf of BHGE. What we offer is the following:
1. We will re-purpose this content and give it an identity unique to your company.
2. Add the content to your dedicated product environments we create on your new website.
3. Moving forward, this content can also be used to market the products to your region.
4. Development of new content.
Content types:
- Video
- Webinar
- Brochures
- E-books
- Brochures
- Spec Sheets
- Technical articles
Content Examples:
Here are some examples of how we took some existing content and re-purposed it to have unique look for the partner. I have provided a video, a case study, an infographic series(not re-purposed), as well as an article. Please note that we produced the infographics and the articles, as NEW content... It was not re-purposed.
Article
Infographic Series
Video
Webinars/Online Events
Create with you, specifically for your region. Webinars are highly effective both from a cost, and results perspective. We offer you, the partners, an opportunity to talk in-front of a live audience you choose, generate leads, and promote your business and the products and services you sell, without having to find a venue, cater, and spend vast amounts of money, and get little results.
Benefits:
- Cost effective
- Leads
- Made available offline for those who could not attend the live events
- Live Q&A session
- Localised marketing - For your region.
- Promotion
Below are 3 examples of webinars which we have created, including a training webinar - this is another highly effective use of a webinar:
Example 1: BHGE PANAFLOW TRAINING WEBINAR- CLICK HERE TO VIEW
Example 2: BHGE FLARE MEASUREMENT WEBINAR- CLICK HERE TO VIEW
Example 3: BHGE MOISTURE MEASUREMENT WEBINAR- CLICK HERE TO VIEW
