A Clearer Future:
HD VideoProbes
with Berg Engineering & GE
the Project Outline
1. Webinar
2. Series of Infographics
3. Two Articles
4. Whitepaper
4. Blog Post
5. Campaign deployment & execution.
OVERALL OBJECTIVES: Lead generation, traffic to website, product, technology, and application awareness and knowledge, through the webinar, articles, and series of infographics.
What does the presentation include?
1. Background on NDT.
2. New RVI Technology, 'The Future is now'.
3. Advancements in 3D Measurement technology.
4. The Complete Solution: Looking into MDI, Inspection Works Suite connectivity and iView Remote.
5. How the Mentor Visual IQ HD can improve efficiency, and save on downtime and costs.
6. Live product demonstration.
7. A 30 minute Q&A session.
Speakers:
Paul Thompson
(GE Inspection Technologies - North America - Sales Leader - RVI)
(GE Inspection Technologies - North America - Sales Leader - RVI)
Tom Ward
(GE Inspection Technologies - North America - Senior product manager - RVI)
(GE Inspection Technologies - North America - Senior product manager - RVI)
Stephen Berg
(CEO - Berg Engineering)
(CEO - Berg Engineering)
Q&A:
Paul Thompson, Tom Ward & the Berg Engineering Team
View webinar below:
Objectives:
1. Demand Generation - leads and registrations through the live, and on-demand webinar. Focus on inviting leading decision makers, and senior professionals in-charge of specification and/or purchasing.
2. Content development and Execution - including promotion via e-mail, and social media.
3. Build awareness around the new technology, a live product presentation, and Q&A.
4. Include live Q&A session, to answer questions, and develop a better understanding of what challenges users of the product, and others, are currently facing. Product and service improvement.
2. Content development and Execution - including promotion via e-mail, and social media.
3. Build awareness around the new technology, a live product presentation, and Q&A.
4. Include live Q&A session, to answer questions, and develop a better understanding of what challenges users of the product, and others, are currently facing. Product and service improvement.
Project Outline:
Campaign Features: Live Q &A, Design and development of slides, landing pages, and registration form, copywriting of the script, hosting, voiceover, pre-recorded (On-demand). Full promotion including an infographic, blog article, and e-mail blasts to the JGT media database. Comprehensive reporting & Analytics.
Promotion: E-mail, Social Media, and blog.
Total leads generated: 437
SUPPORTING CONTENT
INFOGRAPHIC SERIES
INFOGRAPHIC 2
INFOGRAPHIC 3
